These days, more and more consumers are dedicated to doing their part to protect the environment. And these folks are (unsurprisingly) also concerned with the environmental impact of companies’ business practices. A survey from DDB Worldwide found that 72% of American adults think it’s important that a company ensure its
business practices are environmentally and socially responsible.
It makes sense, then, that “green” renters are more likely to choose an apartment community that is working to reduce its carbon footprint. Read on for 5 simple things you can start doing in your community to help protect Mother Nature and attract eco-conscious renters.
- Start a recycling program. A whopping 85% of American adults say that recycling is important. So consider organizing a recycling program at your community. Eco-conscious renters will appreciate the convenience of an on-site recycling program. And if you make it easy to recycle by placing collection containers throughout your community, you’ll probably find that even more of your renters will start recycling.
- Schedule an electronics pick-up. Each day, electronics like computers, TVs and cell phones are disposed of improperly, causing harm to the environment. Help your residents properly dispose of these items by arranging an electronics recycling pickup at your community. Do some research online to find a reputable electronics recycling program in your community. The U.S. Environmental Protection Agency (EPA) website is a good place to start.
- Clean green. Whenever possible, use cleaning products that are biodegradable and free of toxic chemicals.
- Give a green gift. Do you distribute welcome gifts to new residents? Next time you’re placing an order, consider gifts that support an environmentally friendly lifestyle, such as a reusable grocery bag or an aluminum water bottle with your community’s logo.
- Cut back on paper. According to the EPA, about 69 million tons of paper and paperboard are used in the United States each year! Think about ways you can cut back on paper use at your community. For example, consider sending an email version of your community newsletter instead of printing copies, or look into setting up electronic applications and rent payments for your current and prospective residents.