Basic Facebook Strategy for Apartment Communities

In 2011, I took a year off of Facebook. It was great. Sure, I missed some cute baby pictures, but really, it was sweet relief to slow the stream of content. Now, part of my job is managing multiple social media accounts and leveraging these platforms for my clients and my company, Resident360.

Honestly, social media both annoys and awes me. It really is amazing to be able to spread information, communicate ideas and connect with people instantly. But, at the same time… wow. There’s a lot of information and scrolling through it all can make me crazy.

So, what’s the point? Everything you post on your apartment community Facebook page must have value. Don’t post something just to post something.

Maybe you love managing the Facebook page for your apartment community. Maybe you think of social media as a necessary evil, like feeding the SEO Monster.

Either way, a little structure and a simple plan can help. If you’re looking for some really practical advice for what to do with your apartment community’s Facebook page, I think the suggestions below will help you.

Disclaimer: This is not the only way to manage a Facebook account. It’s just a way to start if you don’t know what to do, or need some fresh ideas.

Basic Facebook Strategy for Apartment Communities


Content Strategy:

You could rotate through this pattern:

Wash. Rinse. Repeat. Or Mix it up!

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