But even armed with all that information, prospective renters have never really been able to gauge whether an apartment was likely to feel right to them until they took their time and the time of a leasing agent to do a site visit.
While site visits will never go away as an essential step before getting to a lease, 3D technology is emerging as a potential game changer for the industry.
When that same hypothetical prospective tenant can sit in her living room and see what an apartment looks and feels like in three dimensions – understanding how light comes into a bedroom, how much room a kitchen has to work in, how the space flows from one room to the next – it gives a vastly deeper and more real sense of an apartment than traditional photographs or 3D floorplans provide.
And that, in turn, greatly increases the likelihood that if she shows up for a site visit, she is likely to be a truly qualified lead who is interested in taking a lease.
Producing that kind of high-impact 3D content takes great technology. That’s why we have partnered with Matterport, a leader in computer vision technology and immersive media. Working with them we have posted over 30,000 virtual tours to-date with more being added every week. These tours have had 4.8 million views so far and, on average, site users spend 3x more time engaging with property listings that offer the 3D tour feature.
But beyond the numbers, the real impact of this content is best expressed by those on the front lines. Matt Baker, who works as Director of Marketing at CWS Apartment Homes shared this perspective with us:
“In the past, the consumer experience was limited to a few community specifics, high resolution images and an occasional video. With the 3D tour feature, our residents now have the ability to tour any CWS community from anywhere in the world. Being able to provide this type of convenience to prospective renters is priceless.”
Matt reports that in the few months since they began offering 3D tours of its properties, he’s seen a significant uptick in the volume of leads sourced from Apartments.com.